About Us
A passion for precious stones since 1989.
Family heritage
The Taneja family has been involved in the jewelry industry since 1989. Driven by a passion for handcrafted products and unique creations, our family's history in the gemstone business began in Gland in the late 1980s and early 1990s, when we opened our first showroom and boutique in Gland. What began as a boutique for all types of products quickly grew into a business focused on jewelry and gemstones.
Expansion and growth
This passion drove Shamshad and her husband, Ravi, to open a second boutique in Geneva. For over 30 years, Shamshad and her team have been serving their clients, combining unique knowledge and decades of expertise in the field of gemstones and jewelry design.
The next generation
The second generation, Anil, officially joined the company in 2024, although he grew up in the business since the age of 16. Today, our goal is to continue the family tradition of designing and creating the highest quality jewelry.
Our values
We believe in price transparency, ensuring our margins are fair and not excessive. With a focus on elegance and quality, we create each piece in our workshop in Geneva or in partnership with talented artisans around the world.
Craftsmanship
We believe in producing small quantities of jewelry, rather than using industrial processes.
Authenticity
Our jewelry is certified and bears the master's hallmark registered in Switzerland.
Quality materials
Each piece is crafted from certified 92.5% sterling silver or “925,” with other metals usually being copper.
Our jewelry is nickel and cadmium free, so it won't harm your skin.